Top 10 Ways Enterprise Marketers Can Leverage foursquare
Awareness’ free ebooks combined with foursquare Perspectives give enterprise marketers the tools necessary to become foursquare marketing rockstars
BURLINGTON, Mass (July 21, 2010) — As an enterprise marketer, it’s hard to ignore the popularity growing around foursquare. With close to 2 million users and an astounding 15,000 new members joining daily, it’s definitely a social network that shouldn’t be discounted. The problem for most enterprise marketers is how to go about leveraging this popular tool within their own marketing mix. This is why Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, released two free ebooks, “The State of foursquare 2010” and “Top 10 Ways Enterprise Marketers Can Leverage foursquare,” to help enterprise brands learn more about foursquare and the top ways they can leverage it within their own organization.
These eBooks used in conjunction with foursquare Perspectives, a free foursquare search tool powered by Awareness, will help any enterprise brand with multiple locations get the information they need to start incorporating foursquare within its marketing mix. foursquare Perspectives has been live for the past two weeks and it’s already become a valuable search tool for brands, agencies, reporters, bloggers and individuals who have used it to gain insight into brands on foursquare. Some of the many top brands being searched via foursquare Perspectives include Starbucks, McDonalds, Best Buy, Chipotle, and Harvard. There has also been a spike in a search for Disney’s Big Thunder Mountain Railroad.
So how can enterprise brands leverage foursquare as part of their social media marketing mix? To help answer that question, Awareness chatted with several enterprise brands and took a hard look at how some were using foursquare and came up with the Top 10 list below. More details behind this list can be found by downloading the complete eBook here. 1. Own your venues 2. Utilize tips 3. Follow your visitors 4. Market your participation 5. Promote check-ins 6. Offer a special 7. Mirror your venue(s) on Facebook 8. Reward loyalty 9. ID your most valuable customers and influencers 10. Offer first check-in promotions
About foursquare Perspectives
foursquare Perspectives from Awareness, Inc. is a free social marketing tool that provides brands with valuable and useful insights about how foursquare users are interacting with their physical locations. The foursquare Perspectives report delivers key statistics such as total venues, total check-ins, unique visitors and total mayorships, and presents that data through comprehensive charts, graphs and maps to help marketers easily visualize key market trends among foursquare locations.
Connect with Awareness
- Twitter: @awarenessinc and @4sqPerspectives
- Facebook: Please Like our Awareness, Inc., Social Media Marketing Best Practices and Social Media Marketing Mavens pages
- LinkedIn: Join our Social Media Marketing Mavens Group and our foursquare For the Enterprise Group
About Awareness
Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brand, and increase revenues. The Awareness Social Marketing Hub is built upon Awareness' expertise deploying more than 200 communities and social media projects for some of the world's biggest brands including USA TODAY, McDonald's, Kayak.com, Sony, JetBlue, Kodak, ASOS.com, Fairmont Hotels & Resorts and AIRMiles.
Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.
- To request a demo of The Social Marketing Hub click here.
- For more information about The Social Marketing Hub click here.
Media Contact
Christine Major
Christine.Major(at)awarenessnetworks(dot)com
Phone: 781-622-2394
Phone: 603-743-4534
Twitter: @cmajor and @awarenessinc
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