Social Media Learning
Top 10 Ways Enterprise Marketers Can Leverage foursquare
foursquare Enterprise Social Marketing Toolkit
Graphic foursquare eBook -- This is the eBook you have been waiting for!
All the salient points of a 45-page eBook boiled down into an easy-to-consume Powerpoint-like document. Included in the eBook are not only the Top 10 Ways Enterprise Marketers Can Leverage foursquare, but also the top 4 challenges of marketing with foursquare.
Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
Exclusive Awareness eBook Offer: Download a Complementary Chapter from Socialnomics
Chapter 1: Word of Mouth Goes World of Mouth
Erik Qualman, author of Socialnomics, describes the current social media movement as a time when, "It's important to free your content from being trapped in a "walled garden" because people have quickly grown accustomed to the news finding them, and there is no turning back," and, "Businesses don't have a choice on whether or not to DO social media, their choice is how well they DO it."
We, at Awareness, could not agree more!
That is why we are proud to have partnered with Erik to offer you a sneak peak at an entire chapter from his book.
10 Tips for a Solid Facebook Fan Page
Enterprise Social Media Marketing Toolkit Series - Facebook Best Practices
This eBook will give you a quick-hit list of Facebook tactics and business process considerations for maintaining a solid Facebook fan page.
Chapter 1: Getting Started with Facebook Fan Pages
Enterprise Social Media Marketing Toolkit Series - Facebook Best Practices
As an enterprise marketer, you have already decided Facebook is worth your time. You have established a presence for your brand and now you are looking to extend that presence and drive deeper engagement. A Facebook fan page (sometimes referred to as a "LIKE" or "fan" page) is the perfect place to start.
Top 10 Ways Enterprise Marketers Can Leverage foursquare
A Discussion on Enterprise Marketing Challenges and Opportunities Using foursquare
While user adoption of foursquare is growing at a staggering pace, many brands are taking a “wait and see” approach before adding foursquare to the marketing mix. The early adopters that have started to use foursquare as part of campaign have seen similar challenges. This eBook is a discussion of those marketing challenges and what opportunities exist for brands who use foursquare.
The State of foursquare 2010
Statistics and Insight into the Rapidly Growing Location Based Social Network
foursquare is a social network focused on connecting users and allowing them to broadcast their locations using mobile devices including the iPhone, Blackberry phones, and Android phones. In this eBook we will discuss foursquare and how brands can leverage the network as part of their marketing mix. The report features data gathered over the course of the last two months and observational analysis of key brands running marketing programs through the channel.
Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis
Exclusive Awareness eBook Offer: Download a Complementary Chapter from Engage!
Chapter 21: The Social Marketing Compass, Creating a Social Media Plan
Brian Solis, author of Engage!, defines the Social Marketing Compass as pointing, "...a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online." He goes on to state, "At the center of the compass is the brand; essentially, everything you do will revolve around it." He details how the players, platform, channels and emotions all tie together with an enterprise brand to provide you, the Enterprise Marketer, with a Social Marketing Compass to lead you through the new web to help build, cultivate and measure success for your business.
We, at Awareness, could not agree more!
That is why we are proud to have partnered with Brian to offer you a sneak peak at an entire chapter from his book.
Social Marketing Goes Multiplatform
Awareness Whitepaper
Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One development in the social media landscape driving the rapid expansion of their activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.
This is only one of the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.
End the Hype: Getting the most out of your social media marketing strategy
Awareness Whitepaper
The social media landscape is littered with band wagon jumpers, self appointed “experts,” bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. It's time to End the Hype.
Attention Retailers: Customer Loyalty Begins with Community
Awareness Whitepaper
The Social Media environment isn't a one-size-fits-all destination for companies looking to form a deeper connection with their audiences. No matter what industry, to truly be successful in engaging a target audience using Social Media, a company must adapt its methods and style to those they are trying to connect with. The retail industry is certainly no exception to this rule.
Online Communities Don't Take Vacations
Awareness Whitepaper
The Internet has revolutionized the way people research, plan and book travel. No longer are we at the mercy of a travel agent to plan our dream vacation or next business trip. With the influx of travel sites available, finding and choosing what fits our needs and budget is just a click away.
Quest for the NEW agency by Chris Brogan
Awareness eBook
Written by Chris Brogan, President, New Marketing Labs, and author of "Trust Agents." Social media and social communications hold great potential. They're changing the way companies present themselves, and the way their customers help build and shape their brand. They're providing a platform for humanized business, and true dialogue between businesses and the people that drive and support them. Push marketing is being replaced with collaborative, conversational and content driven communication that puts people back at the center of business. The well-equipped NEW agency—versed in the methods and mindset for social media—will be a corporate marketers' strongest ally.
Corporate Trends in Social Media Marketing
Awareness eBook
Recently, Chris Brogan, President, New Marketing Labs, sent out a survey asking those involved in social media a few questions about their current corporate social media marketing initiatives. Over 600 people participated, and along with the help of Mike Lewis begin_of_the_skype_highlighting end_of_the_skype_highlighting begin_of_the_skype_highlighting end_of_the_skype_highlighting, VP of Marketing at Awareness, Inc. an eBook was created from the survey results as well as from interviews of some key companies successfully utilizing social media.
Social Media Marketing: The Right Strategy for Tough Economic Times
Awareness Whitepaper
It is now exceedingly clear that we are in for very challenging economic times. Do you know the many ways social media marketing can play a part in how your brand survives and thrives throughout this recession 'storm'?
Awareness has recently released a new whitepaper discussing social media marketing and the benefits during difficult economic times. This report describes how you can leverage social media and social networking to improve your marketing, build your brand and build better customer relationships.
Integrating Social Media in Your Marketing Mix: A case for social media marketing in a recession
Awareness Whitepaper
Awareness has recently released a whitepaper discussing social media marketing and the benefits during tough economic times. Whether the United States is headed toward, or already deeply embroiled in a recession, one thing seems clear: interactive and digital marketing-social media marketing strategies in particular-will play a part in how your brand survives and thrives.
This report describes how you can leverage social media such as blogs, forums, ratings, and social networking media to improve your marketing and build better customer relationships regardless of the economy.
Customer Case Study: Kodak
Awareness Case Study
To build two blog communities, Kodak turned to Awareness and their social media marketing platform. A major concern in launching these blogs for a company of Kodak's size and reputation was how to do so in a way that the content being created could be monitored and controlled if necessary. The Awareness platform provided the required security controls and permissioning features, such that content being posted is in line with corporate policies but doesn't have to be proof-read or edited. As a result, the blog content is original and fresh, straight from the mouths of the employees, and executives are completely on board and in support of the project without hesitation.
To read more about Kodak's award winning blog and the business benefits they have achieved from building an online community,
Trends and Best Practices in Adopting Web 2.0 in 2008
Awareness Whitepaper
This report explores the adoption of Web 2.0 technologies and the future of social media initiatives in 2008 and builds on the foundation of similar research conducted by Awareness in 2007.
The most important finding of the 2008 survey, "Best Practices for Building and Implementing a Web 2.0 Community" is the increasing willingness of employers to allow social media participation in their organizations. Because the number of organizations that allow social networking for business purposes has increased dramatically since last year's survey, "Trends in Adopting Web 2.0 for the Enterprise" the walls are coming down on social network use in the workplace.
Customer 2.0: The Business Implications of Social Media
Aberdeen Report June 2008
As the popularity of social media sites continues to change the way online customers interact with their peers, top companies are leveraging external-facing Web 2.0 technologies as a means of providing additional touch points for customer interaction. In March through May 2008, Aberdeen surveyed over 360 companies to identify the challenges, tactics, and strategies companies face when implementing customer-facing Web 2.0 applications. The research reveals that top performing organizations are not only positively affecting their performance in key metrics, such as customer satisfaction, through a combination of organizational processes and technology implementation, but they are also fueling product development and marketing decisions with consumer-generated insights.
Collaboration and Social Media 2008
Gilbane Report June 23, 2008
Awareness is excited to share with you the Gilbane report, Collaboration and Social Media 2008. Awareness participated in research for this study. The report shows how social media, based on "Web 2.0" technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.
Communities, Neighborhoods, and User-Created Groups in the Awareness Platform
Awareness Fact Sheet
Awareness provides an online platform that allows users to interact and communicate. The key building blocks for organizing information in the Awareness platform are Communities, Neighborhoods, and Categories. This document defines these building blocks and discusses best practices for their use.
Enterprise Social Media: Five Common Questions
Awareness Whitepaper March 27, 2008
The rise of Web 2.0 communities such as MySpace, Facebook and LinkedIn is driving a groundswell of social media activity that many businesses are clamoring to take advantage of. As organizations begin to think through their social media strategy, they raise a lot of questions. An experienced provider of Web 2.0 communities, Awareness hears many of these questions first hand. And we offer practical advice on ways to address them. This report discusses five common questions we hear and the real-world lessons we've learned helping customers build effective Web 2.0 strategies.
The Forrester Wave: Blogging Platforms, Q2 2006
Forrester Research Report
"Forrester evaluating leading blogging platforms across 54 criteria and found that iUpload [now Awareness] leads the market with its robust blogging capabilities and its strong strategic vision..."
Six Myths and Realities of Blogging and Social Media in the Enterprise
Awareness Whitepaper
Awareness, one of the key companies driving the adoption of enterprise blogging and social media technologies, has compiled a number of enterprise and social media best practices based on the company's expertise in working closely with hundreds of communities in leading enterprises across many industries, including financial services, hospitality, manufacturing, education, online publications and retail. To help clarify the top "myths and realities" associated with social media in the enterprise, Awareness evaluated initiatives from companies with active social media communities to determine what drives a successful strategy. The report outlines the top six myths associated with enterprise blogging and social media initiatives and the correlating realities.
Learn how truly successful organizations are transforming themselves into Hyper-Social organizations - realizing that at the core of the Web 2.0 changes is the Human 1.0 - reentering organizations and businesses. Visit the registration page below for more details.